Toba National College of Maritime Technology (hereinafter referred to as "Toba National College of Maritime Technology") appointed "Student Public Relations Ambassadors" today to convey the "real" appeal of Toba National College of Maritime Technology, incorporating the students' perspective, to the local area, and even to the whole country and the world.
In order to improve the overall image of the college and increase the number of students applying to Toba National College of Maritime Technology, each student on the PR team will plan and implement a PR plan that makes use of both real-life and online channels.
In addition to promoting Toba National College of Maritime Technology, it will also play a role in livening up the local area through collaborations with local companies and organizations.
Through these activities, the three newly appointed first student public relations ambassadors are expected to acquire skills such as promotional and marketing knowledge from external specialists, while also acquiring planning, research, execution, and communication skills that will be necessary when they enter society in the age of social media.
■ Background of the appointment
From 2025, Toba National College of Maritime Technology will enter a new era. With this, it is expected that there will be an even greater amount of information to communicate to stakeholders such as junior high school students, parents, and local residents. Furthermore, with the rapid spread of social media and the entry into an era of mobilizing owned media, it is becoming necessary not only to send out press releases from faculty and staff, but also to use social media to send messages that will resonate with the student generation, who make up the largest demographic.
The three newly appointed first student PR ambassadors are outstanding individuals who pointed out the issue that the real appeal of Toba National College of Maritime Technology has not been fully conveyed. Our goal is for them to spread the real appeal of Toba National College of Maritime Technology online.
■ Main activities of each
● Communicate the appeal of the site through social media (X, Instagram, Podcast), YouTube, note, etc. (trends)
- Event planning and analysis for junior high school students, etc.
●Video production to convey the reality of Toba National College of Maritime Technology
Introduction of Toba National College of Maritime Technology's industry-academia collaboration case study
●Campus Interviews
■Introduction of the first student public relations ambassadors
(Classes, extracurricular activities, facilities and equipment, interviews with students and faculty, and campus events such as contests)
● Off-campus interviews (introductions to places students often visit, interviews with alumni, etc.)
- Planning and implementing collaborative initiatives with local communities, companies, and organizations
●Riki Nakamori (4th year, Department of Information and Mechanical Systems Engineering)
I want to tell you that I am having a more enjoyable life here than I expected before I enrolled.
This is a major reason why I decided to become a student public relations ambassador.
I would like to use videos and other media to convey the good points of Toba National College of Maritime Technology that I feel are real, the fun of student life, and the charm of the college!
●Karen Imai (4th year, Maritime Studies Department)
There are many attractions of Toba National College of Maritime Technology that have not yet been fully conveyed, such as the specialized classes that can only be offered at a college of maritime technology, the spacious school buildings, the university-level research equipment that can only be found at a college of technology, dormitory life, and more.
We also plan to work hard to introduce local areas such as Toba City, Ise City, and Shima City.
As the first student public relations ambassador, I would be delighted if my message could inspire not only female students, but also more and more people who want to learn about ships and the sea!
*One other person is scheduled to participate.
~ Would you like to collaborate with student PR ambassadors? ~
In the future, the student public relations ambassadors hope to not only promote Toba College of Maritime Technology, but also promote Toba together with the local community.
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●I would like to collaborate with Toba National College of Maritime Technology through student public relations ambassadors!
●I just want to support the student public relations ambassadors!
We have set up a contact point where people can submit requests such as the above.
・Please introduce us to our facilities, which students visit all the time!
・I want to collaborate on social media!
・I want to borrow the wisdom of students!
・We want to help make the event even more exciting!
I want your cooperation in the project!
We look forward to hearing from government agencies, companies, organizations, educational institutions, media, alumni, junior high school students, and other individuals.
↓↓Contact email address↓↓
studentpr@toba-cmt.ac.jp [Student Public Relations Ambassador Team]
(*Please note that replies will generally be sent by the Student Public Relations Ambassador, so it may take several weeks for us to respond.)